Vehicle sales involve a great degree of risk. In the past, buying or selling a vehicle required a lot of on-foot research, and finalizing a deal meant a visit to the dealership. All the information regarding the vehicle revolved around the inventory showroom and presence of a salesperson was mandatory. However, things have now changed. The increased use of mobile phones has disrupted the traditional approaches significantly. Most of the adults now use mobile phones and the deals are now executed online. Vehicle dealers must know how to leverage mobile technology to reach and attract the mobile users.
When it comes to adapting to modern mobile marketing techniques, dealerships haven’t been much successful. More often than not, their websites are not fine-tuned to convert visitors into buyers. It is important for dealers to not just get the clicks, but also to retain them, keep them engaged and convert them into a sale. The trick is to work smart, not hard. Know what the customer is looking for and honestly provide the required information.
The customers have started to demand a better and more convenient shopping experience. They do not have long attention spans and easily bounce off the page if they don’t find any relevant or interesting information. Dealers generally fail to provide an interactive experience to the buyers. Putting the buyers in control of their website experience is very important if one needs to drive his/her sales.
360° walkaround mobile apps are intelligent automotive softwares that provide an immersive and transparent shopping experience to the buyers and are no less than a boon for the automotive dealers. These applications are comprehensive vehicle merchandising platforms and are used extensively by thousands of dealers across the globe.
With lead intelligence reports, the dealers get all vital information and statistics regarding the customers and their activities. It uses hotspot engagement data to view the customer’s preference, budget, and keeps a check of the time they spend on each vehicle, which further enables the dealers to have a better follow up with the interested buyers.